This is your go-to resource for all things CircleBlast. Whether you’re looking for how we started, how we work, and the benefits for you, scroll to explore the power of a CircleBlast.
The idea for CircleBlast formed in early 2011, and after years of planning and tweaking the concept, it evolved to its launch in January 2020. After being involved in multiple networking groups, Matt Maudlin, owner of MEMO Marketing Group, began thinking about how to engage professional relationships on a deeper level. While traditional networking groups fit limited needs, Matt wanted to explore the idea of what could happen if a group united their relationships and resources to reach more relational impact than any individual could alone.
Learning from his past experiences in these groups, Matt found barriers that kept networking groups from reaching their full level of success and value. The main problems that he consistently drew from his observations were a lack of accountability, marketing, and group data. To remedy these issues, Matt pulled together a team and they collaborated to create a database for a networking group in 2015 to help them leverage their referrals. Shortly after its creation, multiple groups requested the platform to be implemented for them.
This is where CircleBlast comes in.
After pitching the idea in 2019, initial planning and development of CircleBlast began. In March 2020, the COVID pandemic hit. While networking strategies were strained for some groups, CircleBlast used the opportunity to hone its database and strategies to reflect the new era of hybrid networking and marketing. This era is defined by a combination of virtual and in-person connections that promote meaningful relationships between business professionals that trust each other, providing mutual benefit to everyone involved.
The CircleBlast Network is unique as it brings together like-minded, non-competing companies who target the same ideal client in the same geographic location. Together, they form a cooperative marketing investment to gain significant benefits over internal marketing efforts alone.
At full capacity, a CircleBlast includes 30 unique category members, sharing connections and resources to maximize their marketing impact. No other business that offers your category service can be in your CircleBlast. Exclusive category membership ensures that your business is the only one benefiting from the targeted CircleBlast marketing in your area.
With CircleBlast, the possibilities of quality leads and referrals are endless.
Relationship Management
A CircleBlast Manager ensures the success of your group. Their sole focus is strengthening your relationships with other partners by tracking and increasing your referrals. They coordinate your marketing initiatives, orchestrate monthly partner events, and promote the group throughout the community.
Proprietary Technology
In this new age of networking, utilizing our proprietary technology will help you expand your connections and maximize your return! Beyond all the connections in your network, CircleBlast will be by your side to help manage the growth of your business.
Group Cross Marketing
The strategy that powers CircleBlast is our group and cross-marketing. Collaborating with like-minded business owners leads to ever expanding networks as you share your marketing initiatives to connect with even more customers and clients, meaning that everyone benefits.
